XP Game Summit 2026
You build the game.
We fill the server.
Your Discord isn't going to grow itself, and you already have enough on your plate. Loomkin designs and operates the community system so your dev team stays focused on what matters.
Your Discord is quiet or nonexistent. You keep pushing it to next sprint.
No one on the team has time to run community since the priority is to ship the game.
You've tried posting to Discord but the conversation dies. No one knows what to do next.
Launch is coming and your player base isn't organized, activated, or ready.
Community that moves
the needle.
Not likes. Not followers. Business metrics that matter to studios building for the long term.
"Community isn't just posting content or moderation. It's the rituals that make players return, contribute, and bring others in, on their own."
— Loomkin teamChoose your level of
involvement.
Three models designed for indie studios at different stages. They can be combined or sequenced.
Community-Building Workshop
- Strategic workshops: Executive alignment toward the "community-first, product-second" model.
- Mindset shift: From managing audiences to cultivating communities built on belonging and value.
- Management training: Training in the Community LOOP process and moderator development.
- Leader strategies: How to identify, nurture, and empower superusers on closed platforms.
- Operational playbooks: Systematization of processes, habit-loops, and community manuals.
Community Diagnosis, Design & Launch Program
- Deep diagnosis: Analysis of your ecosystem and assessment of your audience's community potential.
- Model design: P.L.A.C.E.S.-based structuring with a clear value proposition for your players.
- Technical setup: Stack selection (Discord, Slack), operational flows, and community protocols.
- Culture & symbols: Founding manifesto, habit-loops, roles, and organic gamification design.
- Tactical roadmap: Scaling plan and launch timeline with defined milestones and KPIs.
Strategic Management & Always-On Operations
- Full management: Community creation and scaling, 100% independent from social media algorithms.
- Loomkin agents: Active moderation and intentional conversation design every day.
- Organic leaders: Activation, support, and empowerment of superusers within your community.
- Rituals & loops: Dynamics that guarantee retention and predetermine player behavior.
- Native content: In-house production designed to drive genuine engagement.
- P.L.A.C.E.S. reporting: Monthly KPI report covering retention, acquisition, and support deflection.
Packages 1 and 2 are natural entry points to the Enterprise tier. Most studios start with Strategy and grow from there.
Hugo Breton has spent over 10 years inside the gaming industry, leading LatAm operations for Riot Games and advising studios and publishers before co-founding Loomkin. He's built and scaled teams, communities, and business systems across three continents. At XP Game Summit, he's here to help indie studios turn their Discord from a ghost town into their most powerful growth channel.
Exclusive for XP Game Summit
- Strategic 1:1 sessions of 30 minutes.
- Outcome: a clear diagnosis of where your community is and what it could look like. Walk away with: one concrete next step your team can implement before your next sprint ends.
Your game deserves a community
that works as hard as you do.
Book a 30-minute call or drop us a note. We'll tell you in that first conversation whether we're a fit and what a community system for your game could look like.