Doing it alone
- Hire a publishing department you’ll only need for one cycle
- Coordinate six disconnected vendors yourself
- Nobody owns the regional result but you
Loomkin × Sound Map
A gaming publishing office for games that don’t have one.
You built the game. We’ll run the GTM: go-to-market strategy, localization, community and creators under one accountable roof.
Experience across leading gaming companies
The gap
Launching without an in-house publishing team is now possible.
A great publishing operation connects strategy, localization, creative, community, media and creators into one launch system. Great games do not automatically find their audience. Publishing is what gives them a path to reach it.
Loomkin × Sound Map
- One brief, one accountable team
- Every discipline already working in sync
- A publishing office that scales with your cycle
The alliance
What makes a Pub Studio?
Loomkin and Sound Map joined forces to build a real one-stop shop: everything a game needs to enter and launch in LATAM, and everything a title needs to go global. Together we cover the whole arc: ideation and go-to-market plan, implementation, localization and player support.
That makes us the first independent publishing studio of its kind, from Latin America for the world.
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Your localization
Any type of media with guaranteed security and a global quality standard.
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Your player support team
A specialized, player-focused team with global presence.
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Marketing
From your go-to-market plan to its implementation, and the reports that follow.
Your project, your vision. We build flexible processes around your goals, with creative direction that protects the essence of the game in every market. From start to finish, we focus on quality: polished, reviewed, production-ready files delivered with agile communication, direct contact and fast answers. Your IP remains protected with total confidentiality throughout.
Our solution
The ultimate independent publishing studio.
Born in LATAM, built for LATAM and the rest of the world.
Strategy, creative & community
- Strategic marketing (GTM)
- Creative production
- Community & partnerships
- Player support
- Publishing plan & lead
- Specialist network management
Localization
- Text localization
- Audio localization
- Multimedia localization
- Comms & trafficking
- Quality Assurance (QA)
- Global project management
Within Loomkin
Specialist network
- PR & media
- Creator management and logistics
- Paid media
- Production
You brief one team. We orchestrate the rest.
How it works
One office, three phases of your title’s cycle.
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01
Pre-launch
Market strategy, localization and culturalization, community seeding, creator mapping and store presence, all built around your roadmap, not ours.
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02
Launch
Coordinated beats across media, creators, paid and community. One calendar, one voice per market, no handoff gaps.
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03
Live ops
Content cadence, community programs and localized updates that keep players engaged for as long as the title needs.
Publishing capacity without the headcount: the office scales with your title’s cycle and costs nothing when it’s off. We operate globally, with follow-the-sun programs for titles that never sleep.
Track record
What the office has already shipped.
- Millions
- of community members managed across platforms
- 100,000+
- hours of published content
- 50+
- go-to-market plans delivered
- 10+
- years across the ecosystem: marketing, localization, player support, community
- 60+
- games and IPs localized, across AAA, live-service, mobile and indie titles
- 55+
- in-house team members, distributed across 16 countries
- 22
- languages managed through global localization operations
- 200+
- voice talents per language, for casting, dubbing and artistic direction
Good publishing does not turn every game into a hit. But weak publishing can make even a strong game feel invisible.
Ready when you are
Let’s talk about your game.
Thirty minutes. You tell us where the title is headed; we tell you exactly which parts of the office it needs, and which it doesn’t. If LATAM is on your map, we’re also your fastest way in.
or email hello@loomkinagency.com
Localizing worlds